Franci Lucas
Vice President & Business Development / Human Resources

Franci is a native of NC and moved to Richmond twenty-six years ago (1992). She graduated from UNC-Greensboro and Appalachian State University with a Master’s Degree in Clinical Psychology. After spending her first career in healthcare working as a Psychologist in mental health centers, private practice and psychiatric hospitals, Franci’s career path somehow led to construction. Franci has been the head cheerleader of Business Development and Marketing (and many other things!) for Emerald for nineteen years. Franci is proud of Emerald and what it stands for: being client-driven and producing a quality product and experience. In her own time, Franci enjoys time with her husband, her cats, doing yardwork, pool time, reading, and visiting family in NC.

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